Birth Bear: the moment you first held your baby, made to hold onto
The moment you first hold your newborn is over before you know it. Birth Bear makes it last. A teddy bear custom made to a baby's exact birth weight and length, so parents (and eventually their kids) can hold onto that moment, physically, for years.
Making a one of a kind keepsake possible at real scale
Together with Birth Bear, we turned a deeply personal idea into a product we could make at scale. Consistently. Without losing what makes each one unique. Here's what stayed consistent, bear to bear:
- Precisely weighted to match real birth stats, every time.
- Personalized further with an embroidered name and birth date, a choice of 7 thread colors, and a ribbon color
- Delivered in a canvas bag, ready to gift
- Designed to last for generations, not just a nursery season
What Production Heroes manufactures, bear to bear:
Production Heroes manufactures each bear precisely matched to a newborn's real birth length, which the Birth Bear team then finishes by hand with the weight, embroidery, ribbon choice, and a final quality check.
Winner of the 2023 Baby Innovation Award, Toys & Gifts category
Now crafting roughly 200 unique bears every month
Are you the next hero?
Send us your drawings. An engineer will tell you whether it can be made, what it costs per unit, and how fast it can reach your market.