Hero story

Jawly: relief for the 100 million people who grind their teeth at night

More than 100 million people grind their teeth at night. The usual fix? A hard, clinical mouthguard. Jawly skips that. It's a small device that gently stretches the jaw muscle to ease the tension causing the grinding. Two minutes, twice a day. That's it.

Jawly
Client
Jawly
Category
Oral health
Materials
Medical-grade ABS & TPE
Partner
ManGo Product Design
The brief

Building an entirely new product category

Nothing like this existed before. No playbook, no reference product, no shortcuts. Together with ManGo Product Design, we built the whole thing from scratch. Here's what we built:

  • Non-invasive: gently stretches the jaw muscle instead of forcing it with a hard guard
  • A two minute daily routine, not a dental appliance
  • Safe to use with braces or dental crowns
Jawly — 1
Jawly — 2
What Production Heroes did

Production Heroes managed the full production process, including:

01
Assembly

Precision assembly, engineered so the device's turning mechanism rotates smoothly and reliably every time

02
Materials

Medical-grade ABS and TPE materials, certified for direct daily contact with the mouth

03
Packaging

Packaging built to handle Jawly's actual weight: an early run saw the box tear under the product's weight, resolved quickly with a reinforced design

04
Certification

Guidance throughout the entire production process, including medical/CE certification support

05
Clean room

Clean room, protocol assembly

06
Supply chain

End-to-end supply chain management

Jawly — What Production Heroes did 1
Jawly — What Production Heroes did 2
Jawly — What Production Heroes did 3
Materials & certification

It sits in someone's mouth twice a day. Safety wasn't optional:

Medical-grade ABS and TPE, certified for daily use in the mouth

Built to withstand more than twice the maximum human clenching force

The result
Durability

Biocompatible, recyclable, and built for years of daily use

Category

A genuinely new product, made safe and manufacturable

Are you the next hero?

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